Skip to main content
14+ years experience in FMCG brands in Panama’s top retail accounts

Panama has emerged as one of Latin America's most dynamic economies, showcasing remarkable resilience and adaptability over the past decade. Despite facing global challenges, the country has maintained robust growth, driven by strategic investments, a thriving services sector, and a commitment to sustainable development.

 

Panama's Economic Surge: A Decade of Growth

From 2010 to 2022, Panama's economy expanded at an impressive average annual rate of 5.7%, outpacing many of its regional peers. This growth trajectory was momentarily disrupted in 2020 due to the global pandemic, but the nation rebounded swiftly:

  • 2021: GDP growth soared to 15.8%, reflecting a strong recovery.

  • 2022: The economy continued its upward trend with a 10.8% increase.

  • 2023: Growth moderated to 7.4%, still indicating robust economic activity. 

These figures underscore Panama's capacity to navigate global economic fluctuations effectively. 

Ready to explore opportunities in Panama? Contact us for a free retail readiness consultation.

 

Key Drivers of Economic Expansion

Several factors have contributed to Panama's sustained economic growth:

1. Strategic Geographical Position

Panama's location as a bridge between North and South America, coupled with the Panama Canal, positions it as a vital hub for international trade and logistics. The canal alone facilitates approximately 5% of global maritime trade, generating significant revenue and attracting foreign investment.

2. Robust Services Sector

The services sector, including banking, insurance, and tourism, accounts for over 75% of Panama's GDP. The nation's status as a financial center, with a stable, dollarized economy, has attracted multinational corporations and bolstered economic stability.

3. Infrastructure Development

Significant investments in infrastructure, such as the expansion of the Panama Canal and modernization of ports and airports, have enhanced the country's connectivity and competitiveness.

4. Foreign Direct Investment (FDI)

Panama's open economy and favorable investment climate have made it a magnet for FDI, particularly in sectors like construction, mining, and logistics.

 

Challenges and Resilience

While Panama's economic narrative is largely positive, it has faced challenges:

  • Environmental Concerns: Droughts have impacted canal operations, affecting revenue.

  • Social Inequality: Despite economic growth, disparities persist, particularly among indigenous and rural communities.

  • Global Economic Pressures: External factors, such as commodity price fluctuations and global economic slowdowns, pose ongoing risks.

Nevertheless, Panama's proactive policy measures and diversification efforts have mitigated many of these challenges, maintaining investor confidence and economic momentum.

Ready to explore opportunities in Panama? Contact us for a free retail readiness consultation.

 

Future Outlook

Looking ahead, Panama's economic prospects remain promising. The International Monetary Fund projects a GDP growth rate of 4.0% for 2025, supported by continued investments in infrastructure and a stable services sector. IMF

Moreover, initiatives aimed at enhancing education, promoting sustainable development, and reducing inequality are expected to contribute to more inclusive growth.

 

Retail in a Thriving Economy Starts With Local Expertise

Panama's economic journey over the past decade exemplifies resilience, strategic planning, and adaptability. From rapid post-pandemic recovery to ongoing investments in infrastructure, logistics, and finance, the country has become one of the region’s most attractive markets for international business.

While challenges such as climate impact and social inequality persist, Panama’s commitment to long-term development, openness to foreign investment, and regional connectivity position it for sustained growth.

At GetRetailAccess.com, we help international brands tap into this momentum—offering tailored strategies to enter Panama’s growing retail landscape. From compliance and distributor matchmaking to in-store activation, our team ensures you don’t just enter the market—you thrive in it.

Ready to explore opportunities in Panama? Contact us for a free retail readiness consultation.

Tags:

Retail Access
Post by Retail Access
GetRetailAccess.com helps global food and CPG brands expand into Panama and Latin America by providing direct access to vetted distributors, retail buyers, and market-entry expertise. With over a decade of experience in cross-border retail partnerships, our team bridges the gap between international suppliers and local demand—simplifying compliance, logistics, and go-to-market execution. Whether you're launching your first LATAM product or scaling regional presence, we deliver the relationships and insights to make it happen.