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14+ years experience in FMCG brands in Panama’s top retail accounts
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Republic of Panama

A Growing Market Full of Opportunity

Panama is more than just a logistics hub — it's one of the most dynamic consumer markets in Central America. With a dollarized economy, strong retail infrastructure, and a strategic location connecting North and South America, Panama offers the perfect conditions for brands looking to grow in the region.

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Strategic Location

Panama serves as a regional gateway, with the Panama Canal and the country’s world-class logistics and free trade zones making it a natural hub for trade, distribution, and re-exportation.

Stable, Dollarized Economy

Panama uses the U.S. dollar, making it easier for international businesses to manage financial transactions without the risks of currency fluctuation.
 

Diverse Retail Landscape

From modern supermarkets and hypermarkets to independent retailers and convenience stores, Panama’s retail ecosystem offers multiple entry points for FMCG brands. Key players include chains like Super 99, Riba Smith, El Machetazo, and Rey, as well as a growing number of convenience and specialty stores.

Panama: A Thriving Hub for Business and Culture

Panama, officially known as the Republic of Panama, is a vibrant country located at the crossroads of North and South America. Bordered by Costa Rica to the west, Colombia to the southeast, the Caribbean Sea to the north, and the Pacific Ocean to the south, Panama serves as a natural bridge between continents.

Geography and Population

Covering an area of approximately 75,420 square kilometers (29,081 square miles), Panama boasts a diverse landscape that includes lush rainforests, mountain ranges, and extensive coastlines. As of 2025, the country's population is estimated to be around 4.3 million people, with nearly half residing in the metropolitan area of its capital, Panama City.

Economic Landscape

Panama's economy is predominantly service-based, with key sectors including logistics, banking, commerce, and tourism. The Panama Canal, a critical conduit for international maritime trade, significantly contributes to the nation's economic vitality. In 2023, Panama's Gross Domestic Product (GDP) was valued at approximately $83 billion, reflecting its status as one of the leading economies in Central America.

Retail Environment

Panama's retail sector is dynamic and varied, encompassing modern shopping malls, traditional markets, and a growing e-commerce presence. The country's strategic location and status as a trade hub facilitate access to a wide array of international products and brands, catering to the diverse preferences of its consumers.

Ready to Explore the Panamanian Market?

Let’s talk about how Retail Access can help you tap into one of the region’s most promising retail environments.